All Positions > Engineering > VP R&D

VP R&D

Tel-Aviv | Engineering | Full-time

We help millions of people create homes they love

In the beginning, in 2016, we were just two best friends working on a simple idea: how to make it super easy to turn your favorite smartphone photos into awesome wall art.

Today, we have multiple product lines with millions of customers, including Mixtiles, easyplant, Oasis and Around. We're also shipping new products every year.

We love what we do, and we love people who love what they do. If you're that kind of person, read on.

Impact
Small team = a lot of impact
We’re ~100 people, with wildly diverse skill sets, serving millions of customers. Each of us drives a lot of impact. Your work will matter
Products that creates a feeling of connection
Products people love
Working on products you & your family personally use creates a feeling of connection, fun, and spreads good karma
We make it easy to use
Our secret formula = make it easy to use
It’s how we re-invented the picture frame, and then the houseplant. It’s how we got to millions of customers. It’s pure design, and people love it
We solve hard, real world problems
Solve hard, real world problems
Every day, we handle extreme challenges in user experience, manufacturing and scale for which we use tech like AI, AR & robotics
We are a real business that is built to last
A real business, built to last
We believe great products have great unit economics. That’s why Mixtiles is a high growth company that’s also profitable

What you’re applying for

We’re looking for a VP of R&D to lead and grow our engineering team across all Mixtiles products—Photos, Plants, Lights, and AR home design. This role is about building great technology that makes our products simple, scalable, and delightful to use. The goal: Build a top-tier engineering team that delivers outstanding products. We want our technology to be as simple and reliable as our products feel to customers. That means strong engineering, fast execution, and a team of talented people who work well together. Your job is to ensure we have the right people, structure, and processes to keep building great products at scale while constantly exploring new technologies like AI, AR, and robotics to push our products forward.

In this role you will

  • Lead all technical areas—software, hardware, AI, and robotics—ensuring they work together seamlessly.
  • Build and mentor a strong engineering team, focusing on execution speed and technical excellence.
  • Define and own the technical roadmap, making smart trade-offs between speed and quality.
  • Solve tough technical challenges—from user experience to scalable automation in manufacturing.
  • Explore and integrate new technologies that can elevate our products and customer experience.
  • Make clear, practical decisions that drive product and business impact.

What we're looking for

  • An experienced R&D leader—someone who has led 15-20 engineers across multiple teams.
  • Strong technical ability—you’ve consistently been one of the strongest engineers in every team you’ve been in.
  • A clear and structured thinker—able to set direction and make decisions with confidence.
  • A talent builder—you know how to hire, retain, and develop great engineers.
  • A no-ego communicator—clear, direct, and open to feedback.
  • Pragmatic and execution-focused—you care about results and keeping things simple.

Bonus points if you have 

  • Have experience in startups or fast-growing B2C companies.
  • Have worked in both software and hardware environments.